Beaumont Hamel, 1916, July 1- A beautiful sunny day

Jackie Alcock of Corner Brook, NL designed and hooked this beautiful mat in commemoration of the 100th anniversary of a beautiful day which went, horribly wrong, and forever affected generations of Newfoundlanders and Labradorians.

100 Years Later, Jackie has hooked a field of Forget-Me-Nots shining beneath a triangle shape sun, with a silver triangle in its center.  An odd shape sun you may think, but our boys wore a silver triangle on their uniform that fateful day.  When the sun hit that triangle and in turn caused a reflection, the boys became easy targets for the enemy.  The result? A nightmare for families left behind at home in Newfoundland and Labrador as one by one the enemy bullets hit the shiny silver triangular shape target.  801 brave men were battle ready, 68 answered roll call the next day.

Jackie has designed and hooked this piece to remember all those lost at Beaumont Hamel in 1916.   No part of Newfoundland and Labrador went untouched by this tragedy.  Following is her interpretation of the mat she’s created:

“The Danger Tree is but a skeleton now but the road is lined with trees brought over from Newfoundland and depicted on either side of the rug.

The field has a Forget-Me-Not representing each soldier present that morning, plus a few more.

There were 51 soldiers killed in France before Beaumont-Hamel, these are shown in the lower right hand corner.

The first line shows the Raiders, a group of 57 men who would become what I call NL’s First Special Ops unit.  Of this group, 6 were killed, 2 taken as POW and 21 wounded. These are shown in the first two lines along with the 80 who were kept back in reserve.


  1. 801+51= 852 Forget-Me-Nots
  2. -51 killed before battle = 801 battle ready
  3. 80 kept back
  4. 721 committed to battle
  5. Small flowers – Killed in action (287)
  6. Small flowers with dark centers – no known graves (143)
  7. Large flowers with gold center – survived without major wounds – 68
  8. Large flowers with cut up centers – Wounded in Action – 420 | some of these men would later die from their wounds
  9. Dark blue flowers = Officers
    1. Large flowers = 12
    2. Small flowers = 14

Hooked and Designed by: Jackie Alcock, Corner Brook, NL 2016
Height: 31.5”/80cm Width: 24.4/62.3cm.
Wool, felt and embroidery thread
Hooked on Scottish burlap because most of the men trained in Scotland

You might want to print this text and have it in front of you as you read your way through this very thought filled, and heartfelt piece of Newfoundland and Labrador’s tragic history from the Great War.